Building the Cleanica Club Community: What Makes Us Different

More Than a Product. It’s a Movement.

When we started Cleanica Club, we didn’t just set out to sell towels. We set out to create a trusted space for people tired of the noise in skincare. We saw a gap in the industry: a need for real results, real transparency, and a brand that listens—not lectures.

The result? A product backed by science. A voice shaped by experience. And a community that’s growing stronger every day.

Built By Founders Who’ve Been There

We’re not a faceless brand. We’re two founders who’ve spent years building e-commerce brands from the ground up. We’ve seen trends come and go. We’ve seen hype without substance. And we’ve seen how disconnected most brands are from their customers.

So we flipped the script. Cleanica Club was built with:

  • Direct input from real users

  • Lessons from building multi-million euro brands

  • A no-BS approach to skincare and wellness

Our goal wasn’t perfection—it was connection.

Listening First, Selling Second

We didn’t launch Cleanica with 10 products. We launched with one, and made it exceptional. Why? Because we spent months in DM’s, forums, group chats, and surveys learning what people actually needed:

  • Something hygienic

  • Something travel-friendly

  • Something clinically tested

Clean Towels became the foundation. Everything else is growing from that first conversation—with you.

The Cleanica Club Mentality

Our customers aren’t just buyers—they’re early adopters, skincare thinkers, hygiene lovers, and community shapers.

Together we’ve built:

  • An audience that asks smarter skincare questions

  • A culture of simplicity, not overconsumption

  • A support system for skin confidence

This isn’t just about clearer skin. It’s about clearer standards.

The Power of Shared Stories

We feature real users—not influencers—because we believe:

  • Experience > aesthetics

  • Trust > reach

  • Authenticity > perfection

Every story we publish, every DM we answer, and every review we showcase is proof that Cleanica is co-created.

What’s Next For the Club?

As our community grows, so do our plans:

  • Member-only beta tests for new products

  • IRL events and pop-ups

  • Creator collabs with real skincare lovers

  • Local partnerships and community give-back campaigns

We’re here to keep it real—and keep it clean.

Want In?

There’s no gatekeeping here. No unrealistic promises. Just science, simplicity, and a product that works.

Whether you’re here for better skin, smarter routines, or a place to feel seen—you belong in Cleanica Club.

Clean starts here. Clean grows together. Welcome to the Club.

Back to News