Why We Created Cleanica Club – And Why It Matters Now More Than Ever

From Brand Builders to Skin Believers

We’ve spent the last decade building e-commerce brands. Some went viral. Others taught us hard lessons. But every single one was rooted in something deeper than products: solving real problems. Over the years, we spoke to thousands of customers. Whether it was skincare, cosmetics, or wellness, one recurring frustration kept popping up: hygiene.

Not just hygiene in the general sense, but skincare hygiene specifically. We were hearing the same complaints:

  • "My skin breaks out even when I use expensive cleansers."

  • "I wash my face at night but still wake up with irritation."

  • "Why does my skin never seem to fully clear up?"

The problem wasn’t always the products. It was what came after cleansing: drying.

The Dirty Truth About Clean Skin

Think about your face towel. When did you last wash it? Be honest. Most people reuse the same towel for days, sometimes weeks. These towels sit damp, collect bacteria, gather dust, and touch multiple surfaces. Then they touch your freshly cleaned face. The result?

  • Breakouts

  • Irritation

  • Redness

  • Worsening conditions like acne, eczema or rosacea

No serum can outwork a dirty towel. That’s the truth no one wanted to talk about.

The Moment Everything Clicked

In a late-night conversation, we shared stories of our own struggles. One of us had just spent hundreds on a new routine, only to watch skin flare-ups return. The other had been gifting luxury skincare to friends who still couldn’t beat breakouts.

We realized: if we wanted real skin transformation, we needed to address the most overlooked step.

What if the towel itself was the problem?

We began researching:

  • Dermatological studies on towel bacteria

  • Fabric technology

  • Biodegradable alternatives

  • Consumer hygiene behavior

The results shocked us. Towels were often the missing link in skincare. That’s when Cleanica Club was born.

The Cleanica Mission

Cleanica Club isn’t just another brand. It’s a movement. We make dermatologist-approved, ultra-soft disposable face towels that are:

  • Clinically shown to improve overall skin health

  • Fragrance-free and suitable for all skin types

  • Compact, travel-ready and multifunctional

  • Gentle, durable, and ethically produced

With over 30 prototypes tested, we finally found the perfect blend: soft enough for sensitive skin, strong enough to use wet, and clean enough for direct face contact.

Our towels are single-use only when used for skincare, but can be reused for counter clean-ups, brush cleaning, and more.

Built By Founders Who Get It

We’re not a big corporation. We’re two friends who’ve spent years building real brands with real communities. Together we’ve:

  • Generated over $5M in D2C revenue

  • Partnered with influencers, dermatologists, and content creators

  • Built strong customer-first teams

Now, we’re bringing all that experience into Cleanica Club. This isn’t a cash grab. It’s a cause. We believe everyone deserves clean skin and a confident routine.

How We’re Different

Yes, similar products exist. But Cleanica Club is community-driven. We’re obsessed with:

  • Education: We teach routines, not just sell products.

  • Transparency: No BS claims. No fine print.

  • Loyalty: Every order supports content, testing, and future Cleanica innovations.

What's Next

We’re only just getting started. Our roadmap includes:

  • Region-specific product drops

  • Refill programs with sustainable packaging

  • Skincare bundles with Cleanica towels at the core

  • An insider community to share routines, skin wins and wellness tips

And most importantly: more listening, more improving.

Join the Movement

Your skin tells your story. Let’s help it shine—one clean towel at a time.

Welcome to Cleanica Club.

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